Promotional banner for 'End of Era Sale' with three women wearing evening gowns. Promotional banner for 'End of Era Sale' with three women wearing evening gowns.

eras part 2

We called it ERAS because it was never just a collection — it was a turning point.

Now, as JEFRE SEI, we continue that story. Part II embodies transformation refined — the evolution of a woman who no longer seeks definition but embodies it. Each silhouette is a reflection of quiet power, of confidence earned, and of beauty in motion.

This collection bridges where we began and where we are now — unapologetically forward, timelessly feminine, and rooted in the artistry that built us. Eras: Part II isn’t a sequel; it’s a statement — the moment we step fully into who we’ve become.

xxx

Woman in a black dress sitting on a white cushion against a white background Woman in a black dress sitting on a white cushion against a white background

No longer

SHE IS OLLÁ

We honoured our roots, celebrated our evolution, and built a community of women who embodied confidence and grace.

Now, we step into our next era as JEFRE SEI — a new name that carries forward the same soul, refined through growth, vision, and modern identity.

Each silhouette reflects where we began. Because every era leaves its mark.

And this one — belongs to JEFRE SEI.

Testimonials from around the world

★★★★★

It fits perfect 🫶🏻🫶🏻🫶🏻🫶🏻

and its perfect!!!

Bronte M
Queensland, AUS
★★★★★

This Gaia Dress has just made me fall in love with your brand 💕

Angelique A
Los Angeles, CA
★★★★★

I love my dress! Its such a unique design

Lorla M
Dublin, IE
★★★★★

Wow this dress... its incredible! It fits perfectly and hugs in all the right places, so comfy as well!!!

Ashlee D
Auckland, NZ
★★★★★

I received so many compliments in my dress and questions. I love this brand and im excited to see what else you release xxx

Sophia G
Kurraba Point, NSW
★★★★★

My dress got stuck in customs and the people in the office helped me get my dress in time for a wedding

Orian S
Tel Aviv, IS
★★★★★

Purchased the Imogen Dress and its giving mermaid vibes 🧜🏿‍♀️ colors are HOT !

Chloe S
New York, USA
★★★★★

Im a size 14 and I struggle to feel fem in most dresses but the Imogen dress makes me feel like it was meant for me

Gail L
Glenelg, SA